Baidu Inc

Baidu, Inc. is a leading Chinese technology firm primarily focused on providing internet search services. Its operations are divided into two principal segments: Baidu Core and iQIYI. Within its Baidu Core division, the company offers a comprehensive suite of digital products and services. These include the flagship Baidu App, which enables users to access search, personalized feeds, and other functionalities via mobile devices, as well as the dedicated Baidu Search engine. Other popular applications are Haokan, a short video platform, and a range of knowledge and community platforms like Baidu Knows (an online Q&A forum), Baidu Wiki, Baidu Healthcare Wiki, Baidu Wenku, Baidu Scholar, Baidu Experience, and Baidu Post. Additional offerings encompass Baidu Maps, a voice-enabled navigation and travel application; cloud storage via Baidu Drive; the content platform Baijiahao; and DuerOS, an AI-powered smart assistant ecosystem. Baidu Core also delivers sophisticated online marketing services. These comprise "pay-for-performance" solutions, where businesses bid for prominent sponsored link placements to reach relevant users, alongside various display-based and other performance-oriented advertising options. Furthermore, it provides diverse cloud computing services, including Platform as a Service (PaaS), Software as a Service (SaaS), and Infrastructure as a Service (IaaS). A significant area of innovation for Baidu is self-driving technology, featuring advanced mapping, automated valet parking, autonomous navigation pilots, electric vehicles, and robotaxi fleets, complemented by its line of Xiaodu smart devices. The iQIYI segment operates as an online entertainment service, providing both original and licensed video content, subscription memberships, and online advertising opportunities. Founded in 2000, Baidu, Inc. (originally Baidu.com, Inc.) is headquartered in Beijing, China, and maintains a strategic alliance with Zhejiang Geely Holding Group.