Ipsos SA

Founded in 1975 and headquartered in Paris, France, Ipsos S.A. operates globally, delivering comprehensive survey-based research services to companies and institutions throughout Europe, the Middle East, Africa, the Americas, and Asia-Pacific. The firm manages the entire research process, encompassing data collection, processing, integration, sophisticated analysis, and the effective delivery and activation of insights. Ipsos's diverse offerings include specialized solutions for audience measurement, automotive and mobility development, brand health, channel performance, corporate reputation, creative excellence, customer experience, healthcare, innovation, market strategy, public affairs, and social intelligence analytics, alongside its proprietary Ipsos MMA and Ipsos UU services. It leverages advanced methodologies such as device-agnostic approaches, programmatic sampling, and digital face-to-face interviews. Additionally, Ipsos provides integrated online and mobile research, crafting device-agnostic surveys for laptops, smartphones, and tablets, as well as qualitative research and a do-it-yourself platform, Ipsos.Digital. The company also develops cutting-edge artificial intelligence and data science tools, utilizing machine learning, big analytics, and advanced modeling, and offers expertise in behavioral and neuroscience solutions. All these efforts are supported by the Ipsos Knowledge Centre, serving both its internal teams and clients.