Baidu Inc

Baidu, Inc., a prominent technology firm in the People's Republic of China, leverages its internet platform to deliver a wide array of online marketing and other value-added digital services. The company's operations are organized into two main divisions: Baidu Core and iQIYI. The Baidu Core segment offers comprehensive online advertising solutions, including search-driven, feed-based, and other promotional services, alongside its cloud computing infrastructure and a broad spectrum of artificial intelligence (AI)-powered products and services. This segment features the Baidu App, a central mobile hub enabling users to access search functions, personalized feeds, and diverse content; it also includes Haokan, a dynamic short-form video platform showcasing both user-generated and professionally produced content. Additionally, Baidu Core curates an extensive suite of knowledge and information platforms, such as Baidu Wiki, a digital encyclopedia covering cultural heritage and historical records; Baidu Knows, a community-driven Q&A service; Baidu Experience, facilitating the sharing of practical daily knowledge; the advanced ERNIE Bot conversational AI; and Baidu Post, a social network where users can share text, images, audio, and video to engage in valuable discussions. Furthermore, this segment is at the forefront of innovation with its Baidu Apollo autonomous vehicle solutions, the Apollo Go autonomous ride-hailing service, the DuerOS smart assistant optimized for the Chinese language, the voice-enabled Baidu Maps for travel and navigation, and the development of specialized AI chips. The iQIYI segment operates as a leading online entertainment video platform, providing a rich and varied content library that includes original productions, professionally created content, and both professional and general user-generated videos. Baidu, Inc. was founded in 2000 and is headquartered in Beijing, People's Republic of China.