Alpha Group

Alpha Group functions as a global entertainment and animation conglomerate, operating extensively across China and internationally. Its comprehensive portfolio includes film and television broadcasting, the management of teaching rights, general design and production services, and movie creation. The company also handles cultural performances, advertising media solutions, and information services. Beyond its media ventures, Alpha Group is actively involved in the design, development, and manufacturing of a wide variety of toys. It further develops and produces a range of baby essentials, including durable goods and travel-related items, and also develops and distributes video games. Additionally, the company manages and offers franchises for indoor entertainment parks, organizes and curates themed events, and operates outdoor theme parks and similar recreational activities. Established in 1993 and headquartered in Guangzhou, China, the entity currently known as Alpha Group adopted its present name in March 2016, having previously operated under the name Guangdong Alpha Animation and Culture Co., Ltd.