Under Armour Inc

Under Armour, Inc., along with its affiliated entities, specializes in the design, promotion, and sale of advanced athletic clothing, footwear, and accessories for male, female, and younger demographics. Its apparel selection offers compression, fitted, and loose-fit styles, while its shoe offerings cover various activities such as running, training, basketball, sports requiring cleats, recovery, and outdoor use. The company further provides a variety of accessories, including gloves, bags, headwear, and sports masks. Additionally, it offers digital subscription and advertising services through its MapMyRun and MapMyRide platforms. Products are marketed under prominent brand names such as UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA. Distribution occurs through extensive wholesale channels, encompassing national and regional sporting goods retailers, independent and specialized stores, department store chains, dedicated Under Armour retail outlets, institutional athletic departments, leagues, teams, and independent distributors. Direct-to-consumer sales are facilitated via its 422 company-owned brand and factory house stores, in addition to its e-commerce websites. The company's operations span the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific region, and Latin America. Under Armour, Inc. was established in 1996 and is headquartered in Baltimore, Maryland.