Sports Direct International

Frasers Group plc, along with its various subsidiaries, operates as a significant international retailer specializing in athletic and lifestyle apparel, footwear, and equipment. The company reaches customers through a diverse network of department stores, standalone shops, and online platforms across the United Kingdom and globally. Its extensive operations are strategically divided into five key segments: UK Sports Retail, Premium Lifestyle, European Retail, Rest of World Retail, and Wholesale & Licensing. Beyond direct retail, Frasers Group is also actively involved in the wholesale distribution of sports and leisure goods, in addition to engaging in various licensing activities. The group markets an expansive product portfolio under a combination of proprietary and third-party brand names. These include widely recognized labels such as Slazenger, Everlast, Lonsdale, Karrimor, 18montrose, Evans Cycles, Flannels, Frasers, Game, House of Fraser, Jack Wills, Sofa.com, Sports Direct, USC, Cruise, and Van Mildert. As of April 24, 2022, Frasers Group maintained a substantial physical retail presence, encompassing 808 sports retail outlets within the United Kingdom, 489 similar stores across Europe, 34 in Malaysia, and 179 dedicated Premium Lifestyle stores. The company, founded in 1982, was originally known as Sports Direct International plc before formally changing its name to Frasers Group plc in December 2019. Headquartered in Shirebrook, United Kingdom, Frasers Group plc operates as a subsidiary of MASH Holdings Limited.