Sequoia Financial Group Ltd

Sequoia Financial Group Limited, an integrated financial services firm headquartered in Sydney, Australia, delivers a comprehensive suite of financial products and services. Primarily serving retail and wholesale clients, as well as professional service companies across Australia, the organization previously operated as MDS Financial Group Limited until its rebranding in December 2015. Sequoia conducts its operations through several key divisions: the Sequoia Licensees Services Group, Sequoia Professional Services Group, Sequoia Equity Markets Group, and Sequoia Direct Investment Group. The Licensees Services segment offers crucial licensing, support, and corporate advisory services—including merger and acquisition advice—to a diverse range of financial professionals such as accountants, financial planners, mortgage brokers, insurance advisors, equity market specialists, investment professionals, and corporate advisory units. This division also provides extensive operational support, covering compliance, marketing, coaching, educational resources, research, and technical assistance. Through its Professional Services group, Sequoia aids financial planners, licensed advisors, accountants, and legal practitioners with specialized offerings like self-managed super fund administration, general insurance brokerage, legal document creation, and company secretarial duties. Furthermore, Sequoia's Equity Markets and Direct Investment groups provide stockbroking and tailored investment solutions to institutional clients and advisor networks. They also supply investors with a range of media services, investment research, general financial guidance, and critical news, data, and analysis concerning managed funds, direct shares, and bonds.