Pental Ltd

Pental Limited manufactures, markets, and distributes personal, household, and commercial products in Australia, New Zealand, and Asia. The company provides soap, laundry, and dishwashing products, as well as stain removers, bleaches, and firelighters. It operates through Owned Brands, Contracted Brands, and Hampers with Bite segments. The Owned Brands segment engages in the manufacture, wholesale, and management of brands; and promotion of brands through advertising, social media, outdoor media, and in stores. The Contracted Brands segment provides contract services, including manufacturing and distribution services to external brand owners, as well as manufacturing services of private label products for retailers, contractually manufactured products for FMCG companies, and distribution of products for Duracell batteries. The Hampers with Bite segment, an online gifting business, which specializes in sourcing, assembling, and delivering services of gift hampers. The company offers firelighter, household, bathroom, gift pack, bleach, dishwashing, laundry, toilet, personal care, hand sanitizer, hand soap, hand wash, and toothpaste, as well as fabric care, conditioner, and solution products under the AIM, Country Life, Duracell, Huggie, Janola, Jiffy Firelighters, Little Lucifer, Lux, Martha's, Procell, Softly, Sunlight, Velvet, and White King brands. The company was formerly known as Symex Holdings Limited and changed its name to Pental Limited in January 2013. Pental Limited was incorporated in 1999 and is headquartered in Melbourne, Australia.