Motork PLC

MotorK plc, along with its subsidiaries, delivers bespoke software-as-a-service (SaaS) solutions to the automotive retail industry across Europe, the Middle East, and Africa. The company furnishes a comprehensive suite of digital tools and specialized automotive SaaS products, meticulously designed to optimize the entire digital customer lifecycle, from initial lead generation to continuous management and nurturing. These cutting-edge technology and software solutions are deployed by car manufacturers, dealerships, and automotive service centers. Among its flagship products are WebSparK, a powerful web platform for boosting traffic acquisition and lead generation; LeadSparK, a robust CRM system built to facilitate the daily operations of car dealerships and manufacturers; and StockSparK, a dedicated platform for streamlined inventory management. Additional offerings include custom dealer websites, advanced CRM and lifecycle management functionalities, vehicle administration systems, tools for online traffic acquisition, and interactive car configurator portals. Founded in 2010, the company is headquartered in Milan, Italy.