Simply Inc

Simply, Inc. was a company specializing in the operation of retail outlets across the United States, selling Apple products and providing repair services performed by Apple-certified technicians. As of January 29, 2022, its operational footprint encompassed 53 retail locations spanning 17 states. The firm, originally incorporated in 1994 and headquartered in Miami, Florida, was initially known as Cool Holdings, Inc. before rebranding to Simply, Inc. in October 2020. However, the company's history culminated on June 14, 2022, when Simply, Inc. and an affiliated entity jointly filed a voluntary petition for Chapter 7 liquidation in the U.S. Bankruptcy Court for the District of Utah.