My Screen Mobile Inc

MyScreen Mobile, Inc. offers an innovative platform within the mobile advertising landscape. This company introduces a permission-based and incentive-driven marketing model directly to cellular phone subscribers. Their flagship product, MyScreen Mobile, empowers users by granting them control over the advertisements they encounter on their devices and rewarding them financially for each ad they view. Established in 1996, the company was formerly known as Nouveau International, Inc. before officially rebranding to MyScreen Mobile, Inc. in April 2007. It is headquartered in Toronto, Canada.