Definity Financial Corp

Operating in Canada, Definity Financial Corporation specializes in offering a wide array of property and casualty insurance solutions. For individual clients, the company provides coverage such as auto, home, general liability, umbrella policies, and pet insurance, marketed under brands like Economical, Sonnet, Family, Petsecure, and Peppermint. Businesses, conversely, can access commercial insurance offerings, including fleet, commercial vehicle, property, liability, and specialized coverage, all provided under the Economical brand. Its distribution strategy primarily involves intermediaries and brokers, though it also engages directly with customers. The firm, established in 1871 and based in Waterloo, Canada, adopted its current name, Definity Financial Corporation, in August 2021, having previously been known as Economical Holdings Corporation.