Purefun Group AB (publ)

Headquartered in Växjö, Sweden, Vuxen Group AB operates a diversified portfolio of multi-brand e-commerce and direct-to-consumer retail platforms. The company's online stores cater to both Swedish and international markets, offering a range of products including sexual health items, adult toys, dog supplies, and party and gadget merchandise. Beyond retail, Vuxen Group AB manufactures massage oils and lubricants, manages physical stores under the BlushMe/Woome brands, and provides property rental, warehousing, and logistics solutions. Its extensive digital presence includes websites such as vuxen.se, vuxen.no, vuxen.dk, vuxen.fi, kondomeriet.com, doggie.se, and doggie.no. Founded in 2005, the company, formerly known as Purefun Group AB (publ), adopted its current name in May 2025 and functions as a subsidiary of Money Never Sleeps Holding AB.